IS MOBILE HEALTH THE NEXT KILLER APP?
Date: Wednesday, October 12th
Time: 6:00 to 9:00 pm
Location: NYU Medical Center, Smilow Seminar Room – 550 First Avenue (between 30-33rd Streets)
Event Fee: $40 (through September 23rd); $45 thereafter
Event Sponsor: MedHelp
No topic is generating more buzz and excitement than mobile health: the application of wireless technologies to the delivery of healthcare. It is being heralded as the transformative technology that will change how physicians practice medicine and patients manage their health and disease. Mobile health – also referred to as mHealth, wireless health and telehealth – encompasses a broad range of applications that span the entire healthcare ecosystem. It can be anything from a physician accessing a patient EMR on her iPad to a patient tracking his diabetes via a Blackberry app to a hospital sending medication reminder alerts to transplant patients.
While mobile’s potential may be enormous, there are many obstacles that have derailed other “breakthrough” healthcare technologies in the past. Our panelists will probe several key considerations that will be vital to the future success of mobile health. Speakers include:
- Corey Ackerman, President of Happtique, the first mobile application store for healthcare. Happtique offers healthcare enterprises-like hospitals and physician practices-the ability to create individually branded, secure substores for employee and patient mobile technology use. Happtique is a subsidiary of GNYHA Ventures, Inc., the business arm of the Greater New York Hospital Association.
- John de Souza, President & CEO of MedHelp, a pioneer in building online health communities to connect people with leading medical experts and others who have similar experiences. MedHelp has partnered with GE to create a number of consumer mobile apps to track conditions such as Pregnancy, Mood, Sleep, Diet and Fitness with almost 1.0 million downloads in less than a year.
- Dr. Katie Malbon of Mount Sinai Adolescent Health Center (MSAHC), who created Text in the City, a text messaging service for teens attending the center. It allows them to ask confidential questions and sign up for birth control reminders as well as receive weekly ‘healthbytes’ of useful and interesting health-based advice, via text.